Data Science is using any form of data or information to extract insights or value in decision making. It includes but is not limited to automation, machine learning, and data visualization.
It’s an inter-disciplinary field where statistics meets programming meets business needs!
What does that mean for you business? You're making smarter decisions that keeps money in your wallet, and your customers happy.
The idea is to exploit data for a competitive advantage. When making decisions, you can use the status quo (what's been done before), you can use your intuition, or you can use data, or some combination of the three.