Let's say there's a small business, called Lights R Us, that does event and holiday lighting. How can data science help Lights R Us?
Ensuring the company is running data-driven ad campaigns
Making sure the company does efficient scheduling of hanging the lights
Minimizing trips to the same neighborhood
Tracking What's Happening
Dashboards to track revenue, customers serviced, maybe a map, $/foot
Pricing models to evaluate competitors and maybe different regions?