Let's say there's a small business, called Lights R Us, that does event and holiday lighting. How can data science help Lights R Us?
Marketing
Ensuring the company is running data-driven ad campaigns
Referral program?
Operation Scheduling
Making sure the company does efficient scheduling of hanging the lights
Minimizing trips to the same neighborhood
Tracking What's Happening
Dashboards to track revenue, customers serviced, maybe a map, $/foot
Pricing Strategy
Pricing models to evaluate competitors and maybe different regions?
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